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New BenQ Affordable Cool Products to Defeat the Global Recession

Publish : 2009-01-08       

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“Affordable price well worth its value” describes company’s feather-light netbook, high-quality 16:9 Full HD LCD monitors, and handy short-throw projectors

KUALA LUMPUR, December 31, 2008 – In the face of poor economic conditions, BenQ presents a variety of high-quality but affordable digital devices including netbook, LCD Monitors and projectors to help consumers defeat the global recession. The newly launched Joybook Lite U101 offers users exceptional multimedia enjoyment with enhanced mobility, long-lasting battery and LCD backlight 16:9 golden ratio screen best for human visuals. The 16:9 Full HD LCD monitor E series in stylish design provide no distortion and genuine high quality of images. The short-throw Projector MP512ST/522ST breaking space limitation creates fun and convenience for home entertainment.

Responding to consumers’ demands and integrating BenQ’s core competencies, Joybook Lite U101 is designed to fully address Net Generation’s primary requirements for netbooks - it weighs a mere 1.1kg, boasts a large 10.1” LED backlight screen, ample 160G storage capacity, a bigger and more user-friendly keyboard (90% of a standard keyboard) and longer battery life. At the same time, Joybook Lite U101 features a faceplate patterned with emoticons on a scratch-free IMR cover to make it a perfect accessory for stylish Internet-savvies to bring with them wherever they go!

To ensure utmost product quality, Joybook Lite U101 underwent 28 strict product testings including hard-wearing testing on its IMR cover, palm rest and keyboard. It is highly reliable and durable, with the ability to withstand a weight pressure of up to 50 kg and a 76-cm drop. Meanwhile, its 16:9 wide LED energy-saving screen, 8ms fast response time, built-in 1.5W speakers and 1.3 mega pixel webcam offer users perfect native viewing enjoyment - no longer enduring ghosting or motion blur around picture edges. Estimated street price for the Joybook Lite U101 will be RM 1, 799.

With 100% pixel-for-pixel rendering of Full HD video sources and their 16:9 aspect ratio, BenQ’s E LCD monitor series including, E2200HD/E2200HDA, and E2400HD deliver a premium viewing experience. They display 1080p content such as Blu-ray movies and console games in their full glory, without cropping, stretching, blurring or the need to resize or impose annoying black bars as required by 16:10 monitors. Estimated street price for the E2200HD/E2200HDA will be RM 719.

BenQ’s short-throw projectors offer added convenience, and a new source of fun for the family, by enabling projector use in spaces where it had once been impractical. These models use a unique aspherical lens to project a larger image from a shorter distance without compromising picture quality. The MP512ST, ideal for home entertainment with wii, PS3, X-Box, and MP522ST, designed for small businesses, can display a 55” picture from just a meter away—an image four times larger than produced by conventional projectors from the same distance. Estimated street price for the MP512 will be RM 1,999.

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