Taipei, Taiwan, April 6, 2009 –BenQ Corp, the leading provider of digital lifestyle devices, is set to launch a massive manhunt for a “Pink Lady” across Taiwan, Malaysia, Indonesia and Thailand. This online campaign is held to welcome in the latest pink-colored member of BenQ Joybook Lite U101 family – a series of trendy-looking netbooks catering to the “work smart, play hard” ladies.

Joybook Lite U101 is BenQ's answer to the growing market demand for netbooks – smaller notebook computers that are fast gaining momentum among consumers with their portability and affordable price tags.

Launched at the end of last year, Joybook Lite U101 weighs a mere 1.1kg and boasts a larger 10.1” LED backlight screen. Other unique features include a 160G storage capacity, longer battery life and a bigger and more user-friendly keyboard, whose size is 90% of a standard keyboard.

Joybook Lite U101 is undoubtedly a fashion statement for stylish computer users with its faceplate patterned with emoticons (the popular “emotion icons” in instant messaging) on a scratch-free IMR cover. Earlier models of Joybook Lite U101 come with three colors: shimmery black, sapphire blue, pearly white. The fuchsia pink version is the latest color addition especially suited for female users.

It is a breeze to sign up for the “Look for the Lady of U101 Pink” campaign, and lucky participants could easily walk away with a Joybook Lite U101 for free!

Just upload the picture of a sassy lady friend of yours onto the official website(www.benq.com/joybooklite/u101lady/) and edit step by step following the instructions. These “Pink Lady” posters will then be open for public voting online till May 17, 2009. If your “Pink Lady” poster proves to be the most popular by garnering the highest votes, you would win a free Joybook Lite U101 to show off more of your aesthetic creativity!

For those who join the campaign to vote for their favorite “Pink Lady,” your efforts will not be wasted. Four lucky voters, each selected on a weekly basis, will be able to bring home a free Joybook Lite U101 from our lucky drawings too!