– Despite the recent financial turmoil and saggy consumer spending, BenQ saw its projector business hitting another new milestone in the company’s history. In the second quarter, it secured a strong foothold in the competitive Japanese market by clinching the Top 3* spot in overall projectors and No. 1 spot in short-throw segment. It was also the worldwide Top 3 in overall projectors and No. 1 in short-throw segment in Q2, seeing especially a strong momentum in the Asia-Pacific market.
“BenQ showed great competitiveness by moving up to the Top 3 brand in Japan, a market dominated by domestic big names with worldwide presence. To gain share in Japan wasn’t an easy task but our persistence and efforts paid off,” said Adrian Chang, President of BenQ Asia Pacific.
BenQ has seen its projector business going with full force in Japan since Q3 last year. Its market share climbed to No. 3 in Q2 at 7.4 percent, according to the latest statistics released by researcher FutureSource. BenQ also outpaced other domestic rivals by taking the top position in short-throw segment over the past four quarters since Q3 last year. Short-throw projectors are the future rising stars, as they are capable of delivering large-screen projection in tight spaces without jeopardizing picture quality or projecting eye-blinding lights. Users will enjoy great convenience with BenQ ultra short-throw projectors, which require only one-third of the projection distance of traditional projectors to project a full sized image of 81 inches.

Worldwide No. 1 in Short-Throw, Worldwide Top 3 in Overall Projectors
In Q2, BenQ was the worldwide No. 1 in short-throw segment with a 36.2 percent share. It was also the Top 3 projector brand in 30 countries including China, Japan, Austria, Canada, Indonesia, Italy, Russia, Mexico and North Latin America, according to the FutureSource’s data.
BenQ’s performance in Asia Pacific** was equally impressive. The company’s projector sales gained sequential growth of 11 percent in Q2, when the total market size** was down by nearly 10 percent. In addition to Japan, emerging markets gained speed too.
For instance, BenQ was the top projector player in Indonesia for a total of nine quarters, and was No. 1 in XGA segment there in Q2. In July, sales of six countries in Asia Pacific hit record high; their strong momentum is expected to continue on the back of new product launches.
For the second half of the year, BenQ is set to unveil 17 new models targeted across all sectors to meet growing demands, including personal entertainment, corporate, education and home theater.It is setting its sights on the education market in Asia Pacific, with plans to roll out models with new technologies such as ultra short-throw projection, Crestron® RoomView® LAN (Local Area Network) support, which could monitor up to 250 projectors; and 3D stereoscopic instruction, which enhances learning by giving students a real-life visual representation of complex subject matter like anatomy, geometry, biology, and even history.
Equipped with high brightness and other advanced technologies, these new array of offerings are expected to drive BenQ’s successes to the next level in the second half of the year.

* All the quoted figures are based on volume.
**BenQ’s definition of Asia Pacific includes all Asia Pacific countries, expect China and Hong Kong. Middle Eastern and African territories are also included in this definition.